Being that I spend a large portion of my free time sharpening my skills and knowledge so that I may be that much better of a designer for my clients, I figured I should take some of well-known Social Media mainstays and utilize them to spread some of that information real-time back to my clientele. As they say: Knowing is half the battle.
The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.
Google announced a new update last week to its search engine that addressed the growing complaint that low-quality content sites (derisively referred to as content farms) were ranked higher than higher-quality sites that seemed to be more important to users. This major change affects almost 12 percent of all search results, and the web is still buzzing about its implications
LinkToday’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies. Those who achieve the greatest success will recognize that there are many ways to tap the power of today’s social consumer.
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Although we challenge many of the tactics that SEO companies utilize to gain ranking, there are still thousands of queries in search engines every day by people trying to find your product or service. The questions vary… so a few pages of great content just isn’t going to cut it anymore. Virtually every company needs to become a publisher nowadays if they hope to both build authority in their industry and take advantages of the variety of searches that people are making.
You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality,good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.
Planning, design and optimising a website simplified by internet initiatives. Website simplified infographic design is a process of website design in a simplified way using effective planning, design layout and strategic implementation. A one piece infographic chartfor you to understand and simplified your process in developing your website.
Last May, eMarketer reported that 53.5% of Internet users would read blogs in 2011. That’s 122.6 million blog readers. Today, blogs have become an effective way for people to share their opinions; stay updated on news, trends and topics that interest them; and have ongoing conversations with others who share those opinions and interests. For businesses, blogs have become a necessary tool for reaching customers on a higher level and improving SEO.
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GetGlue is a social platform that allows users to check-in to entertainment activities – much like checking in to a location on Foursquare or Facebook – without being physically present. Instead of checking in to a location; however, a GetGlue user checks in to a show or movie they’re currently watching, a book they’re reading, a game they’re playing and so on.
The landscape of local search can be confusing, especially for small business owners with little or no time to navigate through it. Local search is different from general organic search in more than a few ways.
It’s become crucial for companies to have a presence on the web, whether it’s a simple landing page, a blog or some social media profiles. And while content and products you’re offering should be valuable to your audience, the design of your site or blog can play a big factor in keeping your fans engaged. No one will stay on a poorly designed website.
Yesterday, Facebook confirmed and expanded on changes for brand pages at the Facebook Marketing Conference. Now that brands can update their page to the new Timeline format at any time, the following is an overview of the changes that you need to know.
ReadWriteWeb: Where does search begin? Ben Gomes: The journey of a query begins well before the user has typed in the query or even thought about the query. The first step of that journey is crawling and indexing the Web’s content. We fetch tens to hundreds of billions of pages.
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Google announced a big slate of changes to search this month. It confirmed a refresh of the “Panda” tweaks to the search algorithm that are designed to punish low-quality content that games search results. There are many new tweaks to parts of the algorithm, including “freshness,” link evaluation and detection of official pages.
You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value?
The January 18 mass blackout protest over the “Stop Online Piracy Act” (SOPA) and the “PROTECT IP Act” (PIPA) has come and gone. But its undisputed effectiveness will live on in the decade to come as the moment that a new breed of activism was born. Not only did the blackout push SOPA and PIPA off the congressional agenda (for now, at least), it has also forced the Washington lobbying industry to reassess its power, and how it does business in the future. To sum up exactly what happened on that fateful Wednesday, blogger Frugal Dad has created an infographic that shows the full extent of the blackout the surrounding response, from both the entertainment industry and Congress.
