November 2011
1 post
Why Your Non-Profit Needs to Stop Ignoring... →
A non-profit on LinkedIn is a bit of an oxymoron. As the world’s most popular business networking site, it wasn’t long ago that LinkedIn was no place for a charity. But recently, LinkedIn has seen the value in causes. Users can now add causes they support to their profile. This charitable online identity is something that employers and peers are starting to use as an indicator of personal...
October 2011
1 post
Marketing Technology Blog | How the enterprise is... →
It’s no secret enterprises have begun to adopt tabletswith the same fervor of consumers. Since the debut of Apple’s iPad in Jan. 2010, the integration of tablet devices into our lives and work has progressed rapidly — so fast that it’s sometimes hard to put in perspective how quickly got here.
September 2011
3 posts
4.7 Million LinkedIn Users Are Employed by Small... →
Some 4.7 million LinkedIn members — out of roughly 100 million in total — are employed by small businesses. It’s unclear how many of those are new to their positions, but many LinkedIn members have moved around of late. According to the company, there have been 7.4 million job changes since 2009.
HTML 5 and What it Means to SEO | Orphicpixel →
Whether we like it or not, sooner or later HTML 5 will replace the present version of HTML… Although you may not want to hear this, if you chose to ignore the future of HTML 5, you will also be refusing to perform the best SEO practices.
Internet Explorer usage to plummet below 50... →
Over the last ten months, Microsoft has lost five percent of the web browser market while Google’s Chrome has gained about six percent. The amount of people using Internet Explorer is expected to fall below the 50 percent mark around late May of 2012.
Google Plus and Your Business - Technorati... →
As you continue hearing about Google’s new social media network called Google Plus (Google or G ), one can’t help but wonder how it can be used for business. Currently, the environment is set up for personal use only as Google continues to develop the business component of their network.
August 2011
7 posts
How Marketers Can Get More From Infographics →
“Infographic” is a bit of a buzzword at the moment, but these colorful charts and illustrations have grown in popularity because they work — for businesses, for brands and for audiences. The benefits of a great infographic are multiple — for the audience, better communication of ideas will improve their experience, while the style and ease of that communication will speak volumes about the...
QR Code Marketing: 5 Tips for a Successful... →
Mobile barcodes are turning up everywhere – buses, magazines, television, bar coasters. According to recent research from comScore, 14 million U.S. mobile phone users scanned QR or barcodes in June alone, mostly via newspapers, magazines and product packaging, both at home and in-store. Given that mobile barcodes are finally cracking the mainstream, they have enormous potential to present brands...
5 social media sins every company should avoid →
Over the past few years, it’s struck me how often people ask me about the best way to participate on social media. While we are becoming more mature in how we use social media for public relations and marketing, there are still some common mistakes people make. Here are the top five mistakes that I think a company should avoid when beginning any social media activity…
Conductor Adds Google 1, LinkedIn Share Data To... →
Many have been wondering how Google 1 is going to effect SEO and search results. As you may know, Google launched 1 as a “like” or “retweet” button and is a way to share Google Search results that you like with your friends and the broader web. SEO management company Conductor says that 1 does have meaningful impact on search results.
Infographic Of The Day: Why Should You Care About... →
Infographic Of The Day: Why Should You Care About Typography? If you think typography is simply about personal whim, you just haven’t been looking at it the right way.
Another reason your META description tag is oh so... →
…writing a good meta description is one of the most important parts of any blog or web page, and we are not just talking SEO here, but as a CTA (Call to Action)…
July 2011
5 posts
LinkedIn Launches Button That Lets You Apply for... →
LinkedIn just made it easier to apply for a job, thanks to the launch of its new “Apply With LinkedIn” button. The business-oriented social network is billing the new feature as “the future of job applications.” The company’s goal is to make the job application process as simple as a click.
Conversation Agent: Ten Reasons Why the Agency... →
The biggest question: Is the agency model broken? I think it is. I think it’s time to re-imagine our collective approach to creative work, and it begins with the agency-client relationship itself.
5 Most Important Things In SEO | web3mantra →
From quality content to social media the face of SEO is rapidly changing and expanding. If you want to keep up you will need to learn a few new tricks as well as relearn and reevaluate a few old ones.
5 Things Small Businesses Must Know About Google... →
Google (also known as G , Google Plus or Plus) is the biggest trending topic online these days. So, what is it and why should you care about it? Simple – it’s a new social media site that is directly tied into the most widely-used search engine on the planet, with looming search engine optimization (SEO) implications.
10 Great Questions to ask a Client Before Starting... →
Designing a website is a delicate balance between great taste and great functionality. Often, designers and their clients have different ideas on just how to proceed with a project. So what are the ten best questions to ask before getting started?
June 2011
3 posts
Get Your New Website Crawled by Google →
If SEO is an alechemy, then this is my home-brew for accelerating the time from launch to index. It’s simple, but proven effective. Some of my recent experiments have been crawled and appearing in search results in under 24 hours. I just follow these 8 simple steps.
One-Fifth of Grandparents Use Social Networks... →
Twenty-two percent of all grandparents are using a social network, a new study by the website MyVoucherCodes suggests. The study, which collected results from 1,341 grandparents from the UK, showed that 71% of grandparents who use a social network use Facebook, 34% are on Twitter and 9% use the business social network LinkedIn.
Googles +1 Button Influences Search Engine... →
Generally to rank well on Google your website needs to have good Website Optimisation and quality backlinks. But with the recent introduction of Googles +1 Button it appears that SEO can now be influenced by users votes.
May 2011
9 posts
10 Ways For Entrepreneurs To Build Brands Online →
Building your online brand in a meaningful way is no easy task, and there are many tools available to get you on the right path. Below, we’ve picked 10 tested methods and highlighted some of the best web tools to help your brand gain momentum in a crowded online marketplace.
Strategy - The Convergence of Search and Social... →
Search and social media have become closer siblings in recent years. Ten years ago, SEO professionals would say organic rankings were all about optimizing page-level elements, such as title tags and on-page copy. Five years ago, SEO strategists were probably harping on the importance of inbound links pointing to your website. Those things are still important today, but getting real SEO results...
How to Get Twitter Followers →
If you are using Twitter for business it’s important to ensure that you are getting followers that are relevant to your topic, so you need to balance out your activities to get numbers versus activities aimed at gaining specific followers in your target market – because some activities to get a massive amount of followers may turn off the targeted followers.
Why have they not made a designated physical...
Why have they not made a designated physical button to scan QR codes on Android and other smartphones? Write an answer on Quora Why have they not made a designated physical button to scan QR codes on Android and other smartphones?
How the Buddha Solved His Marketing Problem |... →
The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money. But if we agree with Seth Godin that marketing is about spreading ideas, then you could say the Buddha was one of the greatest marketers of all time.
Why Your Next Online Marketing Client May Live... →
Local is where we — whether you call yourself a copywriter, an Internet marketer, a social media consultant, a web developer, or all of the above — will soon be finding our next and best clients. As the Internet connects us globally, it also connects us locally. That’s right, the worldwide web has finally come full circle to reconnect us to the mom-and-pop business next door.
5 Easy Ways To Liven Up Your Facebook Stream →
With the shift to growing social media consumption, brands should be taking every step to improve their presences on social platforms, starting with the behemoth that is Facebook. Whether your business is new to the platform or it has been around for years, there is always room for improvement. Here are five quick and easy ways to make your Facebook stream more lively for fans.
10 Super Easy SEO Copywriting Tips for Improved... →
The “secrets” of copywriting have existed since before the ancient Greeks. Generations of Don Drapers have perfected the craft. Today we use computer analysis and data mining to uncover the most effective SEO practices. … So why don’t more authors take advantage? Why all the cardboard looking blog posts? Here’s the takeaway. To earn links, use copywriting to organize your content.
6 Steps in Developing a Social Media Strategy |... →
Because social media is around us more and more, companies are starting to see the value in add it to their marketing mix. However, many are unsure where to start or how to develop a plan. By using social media correctly you can engage your audience in new ways, be more personable, develop new connections, and maintain the ones you have.
April 2011
14 posts
Still Think Social Media Is A Fad? [Infographic] |... →
Businesses are using social media to educate consumers, create brand awareness, connect with like-minded others, be more transparent, and yes, even be social… If you aren’t using social media to connect with your audience, you can bet your competition is. If you need proof in the pudding or know someone who needs it, take a look at the following infographic illustrating the reach of social...
Ecommerce Solutions for Websites: Paid,... →
E-commerce is a growing commodity in web development, and any web developer can benefit from learning how to develop for a popular e-commerce solution. The majority of web development clients these days require or want some sort of solution for selling goods or services online. Furthermore, they want this solution to be easy for them to manage, update, and also track sales and related...
7 Tips To Keep Visitors On Your Website Longer →
Keeping that traffic on your website is just as important as getting them to your website in the first place… Sure, you might just need more “uniques” to be profitable, but most of the time website owners just need to know how to keep the traffic they are already getting.
The PR Pro’s Guide to YouTube →
Video sharing sites like YouTube are an excellent way to break the ice because nothing online is as personal and human as video. And right now, few activities online are more popular. In February there were 139.2 million unique online video viewers in the U.S. who spent an average of nearly 4 and a half hours watching video on computers at work and at home. Not surprisingly, YouTube was the...
Why aren't our fingerprints used as our IDs and...
Why aren’t our fingerprints used as our IDs and Credit Cards already? Write an answer on Quora Why aren’t our fingerprints used as our IDs and Credit Cards already?
Logo Design, Elementary Needs, Brand Identity and... →
Logo designing isn’t just about naming the brand, it’s much more than that. Logo designing isn’t just about using a symbol or icon, but it’s about explaining the whole company’s profile. It has to be conceptual, well defined and more elaborately explaining the services or brand’s identity. Here some questions arise as how to identify the icon of a logo…
Many Websites Look Like Zombies to Google Search →
…a website not optimized for search engines is lost in the heap of a billion dead websites. Unless someone searches for your company by name, it won’t show up in the first few pages of any search results.
More Small Businesses Eyeing Social Media →
Do you tap into social networks at your company? According to a recent study by research firm Techaisle, a majority of small firms plan to use social media, though almost half of them aren’t sure yet how such tools can actually help their business.
Top 5 Web Design Mistakes Small Businesses Make →
If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding. Potential customers visit your site specifically for its content, meaning its appearance and usability are critical to its success and how those users view your company. However, getting your web design wrong can have a negative impact on your business.
60 Informative Social Networking and Social Media... →
We’ve gathered up 60 informative social networking infographics and social media infographics that will show you the differences, growth and social network demographics, as well as the rise in social media advertising spending, social media addiction, and where the blogosphere may be headed next.
LinkedIn's Answer to Facebook's Open Graph →
Professional social network LinkedIn has opened up access to a new developer platform today that should bring LinkedIn content, buttons, Twitter-esque “profile summaries” and more to websites throughout the Web. The platform, though, isn’t just for developers. LinkedIn is offering an entire suite of plugins to bring all of this content to your website. Even better, it’s...
Closed or Open Source: Which CMS is Right for Your... →
The goal of any web development agency is to deliver a website that not only looks attractive but is also manageable. It seems there are new contenders vying to be the top content management system (CMS) every day. Making it easy to add products, articles and just about anything else is a mandatory development skill today. Inevitably, the question always arises: “Do we download something free and...
New Browsers from Mozilla, Google and Microsoft -... →
A sea change has taken place among the leading Web browsers that’s likely to improve our collective experience on financial Websites. Competition has shortened the development cycle—and pushed the top browser builders into major new releases within days of each other.
Tweeting Often and on Weekends is More Effective,... →
How often should you post updates to Twitter for maximum impact? Is there a time of day that works best? What about a day of the week? These are the types of questions that Dan Zarrella is constantly trying to answer. Instead of relying on intuition and hearsay, however, the self-described “social media scientist” prefers to take a look a look at things more objectively, using data.
March 2011
21 posts
Google Search: 1 is Shorthand for 'This is Pretty... →
Google has unveiled a new way to share recommendations with friends, family, and everyone else who uses the world’s most popular search engine. Called 1, it’s a social search tool that makes it easier to endorse webpages, ads, and services you find particularly useful.
Why I Am Hooked Up. Reasons You Shouldn't Ignore... →
LinkedIn, Facebook or Twitter are not a passsing fad suitable for media, marketing, IT or recruitment professionals, as many sceptics judged at the begining. On contrary, more and more people and businesses realized the need to join and participate. So why should YOU use twitter on top of your LinkedIn and Facebook profiles?
Why Startups Need to Blog (and what to talk about... →
Blogs. We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. But should you actually write one if you’re a startup, an industry figure or VC? Absolutely. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain...
The Simple 5-Step Formula for Effective Online... →
What makes some content marketing succeed, while other writers work and work and never seem to get anywhere? Like any formula, this one can be stated simply. Actually executing it is going to be more complicated. But if you use this framework, you’ll avoid the pitfalls that bring down most content marketing.
Top 5 Mistakes to Avoid on Your Company Blog →
“A blog can also be the centerpiece for a social media effort, driving visitors from Twitter, Facebook, and LinkedIn back to the blog through calls-to-action and landing pages,” explains Douglas Karr, the author of Corporate Blogging for Dummies. Unfortunately, if approached incorrectly, a company blog has just as much potential to embarrass your company or alienate customers. Mashable recently...
Twitter is an Information Network, Not a Social... →
When Twitter was first introduced in 2006, it quickly became the nexus for online conversation within the social web. Now, at five years of age, it has changed from functioning as a social network to becoming an information network. Twitter even refers to itself as a “real-time information network” designed to connect users to the latest information on topics of interest.
5 STEPS TO HTML5 →
Step 1. What is HTML5? It’s the newest iteration of HTML. It’s streamlined markup. It’s embedded audio and video. It’s a new era of forms. It’s usable now.